It’s an Old Soul, but It’s Got a Young Heart. Part 7
It’s hard to say whether the growth of hooping comes from the wider availability of hoops or whether there is a wider availability of the curriculum. From Business Rock Star, Melissa Palmer, the current CEO of Hoopnotica, was interviewed and describes how the company has grown because of such programs.
“Hoopnotica’s rapidly growing Instructor Certification Program has certified over 700 teachers worldwide to date. With over 40 new Teacher Trainings on the roster for the first half of 2013 in America, Europe, and the UK, it is projected that Hoopnotica’s Certified Instructor network, HIPS in Motion, will be doubled in licensed members and registered trainers by 2014. Melissa has also overseen the expansion of the company’s distribution into the European and Asian markets. Today, Hoopnotica’sInstructional DVDs have been translated into three languages and French Spanish and Dutch version of their Instructor training programs are forthcoming. Hoopnotica has appeared in major press across the world, making headlines in such popular print media as Redbook, Seventeen Magazine, Cosmopolitan, and InStyle Magazine and making appearances on primetime television shows such as The Ellen Show, The Doctors, and Good Morning America. With more upcoming press on the roster, Hoopnotica is a celebrity favorite on track for substantial growth this year.
But Hoopnotica wasn’t alone in gaining exposure. HoopPath and HoopGirl were gaining momentum through their years and experience as well. Featured on nationally known shows such as Live! with Regis and Kelly, O, The Oprah Magazine, and traveling across the US giving teaching workshops and classes.